Need to grow your business? How does your marketing
strategy look? Do you have a map for success, do you have a marketing
plan with someone accountable for it? A great strategy is useless without
effective implementation and the key to success is about ownership, then
conversion of leads generated. You need to ensure someone owns the
marketing function (or outsource it) and then, that your sales team are
performing at their best. Invest in some sales training and be ready to
maximise the returns on your investment in strategic marketing.
Do you have the right people advising you across all areas of your
business? Seek out the skills you do not possess yourself. Do you need to
set up an advisory board?
Do you need help with copywriting especially for the web. Jane is an
approved author for CEO Online and
WNA (Women's Network Australia) and writes search engine optimised
content that will have your company found in search.
In this economic climate it is all about creating ROI with the money spent
on branding, marketing and business development, then ensuring that the
sales strategy will convert at least 80% of the enquiry generated. Think of
innovative ways to get the message out there, encourage referrals and
develop new ways to communicate with clients and prospects. Know your
market, plan your approach and then it's all in the implementation!