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Need to grow your business in 2011? How does your marketing strategy look? Do you have a map for success, do you have a marketing plan with someone accountable for it? A great strategy is useless without effective implementation and the key to success is about ownership, then conversion of leads generated. You need to ensure someone owns the marketing function (or outsource it) and then, that your sales team are performing at their best. Invest in some sales training and be ready to maximise the returns on your investment in strategic marketing.

What about your brand, what does it say about your business? You may need to do a brand audit, upgrade your marketing collateral and your website, linking it to social networks and ensuring it can be seen! Get the brief right for your web developer or graphic designer, so that your image in the market is exactly as you want it. Email me for a free briefing template.

Do you have the right people advising you across all areas of your business? Seek out the skills you do not possess yourself. Do you need to set up an advisory board?

Do you need help with copywriting especially for the web. Jane is an approved author for CEO Online and WNA (Women's Network Australia) and writes search engine optimised content that will have your company found in search.

In the current economic climate it is all about creating ROI with the money spent on branding, marketing and business development, then ensuring that the sales strategy will convert at least 80% of the enquiry generated. Think of innovative ways to get the message out there, encourage referrals and develop new ways to communicate with clients and prospects. Know your market, plan your approach and then it's all in the implementation!

Jane is the featured member on the Women's Network Australia site this week.