Driving Business Growth

The key to driving business growth is to get the marketing and sales sides of the business working together not against each other.

In this session I explain how to

• Get the marketing strategy right to drive enquiry
• Explain to move from the 4Ps to the 4Es
  
• Create a 'Gun sales team' to convert the leads created by the marketing
• Be consistent across all moments of truth
  
• Have an easy to implement plan and CRM.

I recently gave this talk at a Business Swap meeting.

This was the response:

"Our members really enjoyed your talk this morning. They are wanting you to come back again! Jade Fraser, president.