Do you avoid the press like the plaque, or are you confident in handling
their enquiries? If you understand how to liaise with the press, you can
make every opportunity work for you, both in building your profile and in
getting your message across.
Understanding the media just takes some training, but you need to
understand the differences between mediums such as press, radio and TV.
There are numerous organisations providing this service.
Contact me to find out who is doing it well.