Research consistently shows that the key challenge facing most businesses is
how to improve the performance of their people, whatever their role in the
Sales, customer service, leadership or support functions; your people
will either enrich or inhibit your success and growth.
Many businesses become frustrated by the fact they have a small
group of top performers, a large number of mid range performers and a difficult
group of low performers that seems to drag down the overall efefctiveness of
You must find the right sort of motivativational training and development. But
importantly, you must also make the hard decisons around having the right
people in the right roles.
Imagine the impact on your company results if you could lift
the performance of your sales focused team by 20%, 50% or even 80%.
This is possible now.
I have developed a strategic relationship with NNC (Neural Networks
Consulting) and their unique eMotiv Selling™ program has
raised the performance and profitability
of certain clients by as much as 414%!
Sales is not a 'numbers game'. Research consistently shows
that 'pitching' products and services through features and benefits with
your customers not only annoys them, but rarely has them buy from you.
You have to understand your customer's criteria for buying and sell to them
from that perspective. What is important to them about the type of services
and products your company offers and what difference would it make to their
lives. It is about the value exchange not about price, product or place!