4 Ps become 4 Es
At last, we can finally trash the 4 Ps and replace them with the 4 Es.
Product becomes Experience, in a world where most product advantges last only 6 months, we need to start focusing on the full experience. You must under the full end-to-emd customer experience, what drives them to buy, how they buy and then what happens after they buy.
Place becomes Everywhere, today we have to intercept consumers on their turf and on their terms, and that can be anyplace or everyplace esp. with the advent of social networking.
Price becomes Exchange, as in value exchange. Do you understand the value of your customers? What are you willing to offer your customers in exchange for their attention, their engagment and their permission to communicaiton with them?
Promotion becomes Evangelism, a single minded proposition is just not enough anymore! A brand experience must be so inspiring that your customers want to exchange with you. The key ingerdients to the evangelism of your brand - finding the emotional center and speaking with absolute passion.
How are you doing with the 4 E's? Let me know....
Product becomes Experience, in a world where most product advantges last only 6 months, we need to start focusing on the full experience. You must under the full end-to-emd customer experience, what drives them to buy, how they buy and then what happens after they buy.
Place becomes Everywhere, today we have to intercept consumers on their turf and on their terms, and that can be anyplace or everyplace esp. with the advent of social networking.
Price becomes Exchange, as in value exchange. Do you understand the value of your customers? What are you willing to offer your customers in exchange for their attention, their engagment and their permission to communicaiton with them?
Promotion becomes Evangelism, a single minded proposition is just not enough anymore! A brand experience must be so inspiring that your customers want to exchange with you. The key ingerdients to the evangelism of your brand - finding the emotional center and speaking with absolute passion.
How are you doing with the 4 E's? Let me know....