Blog
Blogs are everywhere. If well managed, they are a platform to express ones
views, link you to your target market and help build profile. I update the Blog
when I have something interesting enough to say in an article or follow me on
Twitter at
http://twitter.com/janetoohey
Competing in a crowded market
Are you operating in a highly competitive market? Standing out from the crowd is as big a challenge as than ever, in f...Marketing Brands Online
Marketing brands can be a very expensive exercise and often, in traditional media, very difficult to track and value....Navigating the increasingly complex media landscape
We are bombarded with opportunties to advertise our businesses, and places to do it, or mediums to operate in, just get more compl...Personal branding
Who you are and the impression you make either works for you or it doesn't. If you are committed to being successful in life, it is ...Creating a content driven interactive website
Ok so you've had a web presence for 3 to 5 years, you did the right thing and developed a website when everyone was saying you had t...Creating a great name
Working on some recent brand naming projects, I was reminded how important following the process is. Here are 6 key points to drivin...How to create powerful business leaders of the future in our daughters.
Recently I attended the Thought Leaders breakfast at AIM about gender disparity at CEO level in Australia, presented by Terrance Fitzsimmon...How to Harness Great Creative Ideas
It is so important to ensure the people in your business continually generate great ideas, whether in order to clearly communicate w...What is creativity?
At this time of year I take time to consider what it is that I am committed to in 2011. One thing is creativity and having that valu...The Awakening
I was sent this today from a friend in Africa & although it is not about sales and marketing, it is worth sharing. It is about s...Forget the 4 Ps, now it's all about the 4 E's
I love David Meerman-Scott's conversion of the old school of marketing's 4 Ps to the new rules 4 Es:Place goes to Ever...
Outsourcing
Outsourcing is when you hire outside professionals or services to take on part of your business workload.You may want to...
Training your sales manager
Have you promoted your top sales person to sales manager this year?He or she probably needs some training! Just because they are ...
Marketing budgets to grow 7% during 2010
Marketing executives are set to increase their budgets by 7% next year as the industry recovers and new spending trends such as the ...Criteria Based Selling - the Future of Sales Training
The age of features and benefits selling is dead. Remember the days when we all watched John Cleese videos on how to close a sale! O...Business development
Here are some tactical tips on how to do business development better from Seth Goddin: ...7 ways to get the phone ringing
A true integrated approach to your marketing communications is what is needed to maximise results.A single ad...
What is off page SEO
Off page SEO is everything you can do online, which is not Google Adwords and drives traffic to your website to increase your natura...Women on Boards Conference 2009
I attended the WOB conference this week, what a sensational event. If you are a seasoned director, an aspiring company director or a profes...Mission Vision Values Positioning
There is so much confusion around what each of these terms stand for. Personally I have found this definition very useful: ...AICD Essential Directors Update
I attended the AICD Essential Directors Update today, and although I realise many of you reading this may not be on multiple boards, many o...Create leadership through training
I have just come back from attending an AICD Leaders Edge Luncheon. A very well run and worthwhile event by the way. Peter Richie was the k...Women add bite to Sharks
Congratulations to Claire Braund, Jenny Reynolds and Denise Aldous....here is a copy of their press release!!Today's app...
Which country has women on 39% of corporate boards?
Imagine a country where 39 per cent of corporate boards are made up of women!In 2004 the Government of Nor...
Improving performance of your people
Research consistently shows that the key challenge facing most businesses is how to improve the performance of their people, whatever their...Marketing plans that get implemented
When you are writing a marketing plan, nuke the big words and don't use three sentences to say what you could in one. If you want your busi...MOM Organic Markets - truly inspiring.
I had to copy this article into my Blog so that as many people see this who don't get Verne's update - "...keeping you great"....4 Ps become 4 Es
At last, we can finally trash the 4 Ps and replace them with the 4 Es.Product becomes Experience, in a world where most p...
Tweetergetter
I just found this site that shows you away of getting 1000's of new followers
on twitter, I just started using it ...