My Business Column

For 18 months I wrote the marketing column for MyBusiness Magazine.

I have attached the articles here.

A great brand can set your company apart, give you a competitive advantage and encourage loyalty from your customers and staff. ...

We'd all like to be perfect, but we're not. Our family and friends know we're not either but they love us anyway. So how does your b...

If you want your marketing efforts to fire, you need to give them direction and focus by zeroing in on a positioning statement. A po...

Naming or re-naming a business or product can be thrilling or terrifying or both. There's a lot at stake, from legal ramifications r...

If you want your business to gather pace rather than dust, it's vital that any marketing plan you write is effective and easily impl...

Have you ever read a newspaper story about a competitor and said with disgust "That's not news, we've been doing that for years!"? ...